Case study · Healthcare
Dignity Health Foundation East Valley
Social media marketing for Dignity Health Foundation East Valley, supporting its work across Chandler Regional Medical Center, Mercy Gilbert Medical Center and Arizona General Hospital Mesa.
The brief
Healthcare social media built around people
Dignity Health Foundation East Valley supports healthcare across several hospitals in Arizona. Its social media needs to communicate the work of the foundation clearly while keeping the focus on the people, programmes and communities that work ultimately supports.
Deep Space Marketing manages ongoing social activity across Facebook, Instagram and LinkedIn, working with the foundation’s wider communications and fundraising priorities.
The challenge is to make institutional information accessible without losing accuracy, while giving patient stories, donors, staff, events and community initiatives the space they deserve.
What we do
Ongoing healthcare social media management
Content is planned around the foundation’s work throughout the year, combining scheduled campaigns with timely stories and activity from the hospitals and communities it supports.
Healthcare content has to earn trust
Social media for a healthcare foundation needs a different tone from commercial brand marketing. Accuracy matters, but so does humanity. The strongest content explains what the foundation is doing through real people, real programmes and clear examples of where support makes a difference.
Content strategy
Connecting the foundation with its community
The content covers a wide range of activity, from fundraising campaigns and hospital initiatives to community events, staff recognition and stories showing how philanthropic support is being used.
Deep Space Marketing adapts that material for each social platform rather than treating Facebook, Instagram and LinkedIn as identical channels.
Paid social is used where appropriate to extend the reach of priority campaigns, while organic content maintains a consistent presence throughout the year.
Results
A stronger and more consistent social presence
The foundation maintains an active presence across its main social channels while supporting fundraising, events and ongoing community communications.
Performance is reviewed each month across organic and paid activity, giving the foundation a clear view of audience response and helping future content decisions rely on evidence rather than guesswork.
Sector experience
Communicating complex work clearly
Healthcare organisations often have a lot to say, but social media gives each message very little time to make sense. Long institutional language rarely translates well to a feed.
Deep Space Marketing turns the underlying information into clear social content while preserving the detail and tone appropriate for a healthcare organisation. The aim is straightforward: make the foundation’s work easier for people to understand and engage with.
Work with us
Need experienced social media support for your organisation?
Deep Space Marketing works with established organisations that need consistent social media management, clear reporting and an experienced external partner.
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